Post by account_disabled on Jan 6, 2024 4:45:05 GMT
That are already causing changes in marketing and, consequently, in the professional aspects of the area. We are also going to address what the market perspectives are based on those technologies that influence our work. Are you curious? Find out a little about what's coming up here. Main technologies that are already used These topics will have a great influence on your daily life for years to come. Some of them you can already find on the market, others are still in the testing phase in large technology companies. Big Data We live in an era in which the amount of information created in the last two years is greater than that generated in the entire history of humanity.
Countless data is generated every day by us. Whether through reactions Special Data on social networks, behavior in an e commerce, documents created at work or trips made with the cell phone in your bag, you are generating information that will be saved in a data bank. No wonder Anjul Bhambhri , former VP of projects at IBM, stated that Big Data is the new oil. It is valuable information for the work of marketing professionals. A deeper understanding of consumer behavior will help you achieve even better results. Monitoring your business through Google Analytics or Facebook Insights is just the beginning of what the data era promises.
Automation Have you ever imagined having to send emails offering material offers one by one to leads? It would be impossible, right? Automation is the technology responsible for that. Optimizing processes was fundamental to the way we do marketing today. Email marketing, lead nurturing, and data organization tasks are completely dependent on this tool. This technology is probably the main reason for the emergence of some innovations that we will address later. From the moment we manage to automate the analysis of data, care and services, we open space for more personalized and personal marketing. Personalization I think all of us, as professionals and or consumers, are not satisfied when an offer is not effective.
Countless data is generated every day by us. Whether through reactions Special Data on social networks, behavior in an e commerce, documents created at work or trips made with the cell phone in your bag, you are generating information that will be saved in a data bank. No wonder Anjul Bhambhri , former VP of projects at IBM, stated that Big Data is the new oil. It is valuable information for the work of marketing professionals. A deeper understanding of consumer behavior will help you achieve even better results. Monitoring your business through Google Analytics or Facebook Insights is just the beginning of what the data era promises.
Automation Have you ever imagined having to send emails offering material offers one by one to leads? It would be impossible, right? Automation is the technology responsible for that. Optimizing processes was fundamental to the way we do marketing today. Email marketing, lead nurturing, and data organization tasks are completely dependent on this tool. This technology is probably the main reason for the emergence of some innovations that we will address later. From the moment we manage to automate the analysis of data, care and services, we open space for more personalized and personal marketing. Personalization I think all of us, as professionals and or consumers, are not satisfied when an offer is not effective.